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Why do businesses need to tweet? According to a Twitter TWTR +6.22% customer analysis, 73% of users are more comfortable about a small business after following its account and viewing its tweets; 60% who follow small businesses have bought something because of Twitter; and 57% knew about a small business for the first time on Twitter.

Twitter can be a mighty platform to attract potential clients to your business if you know how to use it shrewdly, by, for instance, having your tweets viewed, or retweeted; which is not an easy task at all.

If you are used to Facebook, you know well that you can highlight or sponsor any post you want. However, with Twitter, you cannot give priority to popular posts. Tweets move in a democratic stable stream in users’ feeds. Therefore, if a customer follows your Twitter among thousands, your tweets have the chance to never be seen.

So, how can you organize your tweets to be noticed and retweeted? Below are some tips that help you do so…

Keep it short(er)

Twitter gives you a maximum of 140 characters per tweet. However, according to Twitter’s own research, it appears that 100-character tweets get 18% more engagement.

An example of how you can build enthusiasm, introduce a product, boost shares, and link to your website in under 100 characters: “4 more days: Our #bridalgowns arrive Sat 02/07. Bring a friend to meet designer Zina at 10 a.m.: link”

Join conversations
Hashtags, when placed shrewdly, help you add context, join conversations, or appear in new categories. However, tweets with more than just two hashtags are less retweeted than tweets with one or two hashtags.
Use a hashtag to keep your product local: “You’ll need a massage after your #ShopLocal efforts on #SmallBusinessWE, so we’re staying open ‘til 9 p.m.!”

Incorporate a photo or video in your tweets

According to SimplyMeasured, a social media analytics, tweets that include photos or videos get 300% more engagement. Directly uploaded photos get five times more engagement than links to photos, which drive your followers away from the Twitter feed. Twitter is not only for texts…

For example, at the start of the summer season, you can tweet a photo of a customer in your brand, on the beach, swimming or sunbathing. Do not forget to use your photo editors…

Schedule your tweets

According to some studies, it appears that the most popular times for tweets to be clicked are Monday – Thursday, between 1:00 p.m. and 3:00 p.m. E.T. Nevertheless, most retweets happen between 4:00 p.m. and 5:00 p.m. on Fridays.

For example, if you want to launch a new item in your downtown boutique, announce it the evening before.

Ask for retweets

To many researches, asking for retweets will win you four times as many. Make sure you use the adequate words to do so: According to a HubSpot study, “Please Retweet” works better than “PleaseRT.”

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Records can be held on a variety of media (physical or electronic) and formats.

We carry out data evaluations (including on payment transactions) in the context of our anti-money laundering, anti-terrorism financing and anti-fraud measures.
We employ credit scoring to assess your creditworthiness, so that we can evaluate whether customers will meet their contractual payment obligations and to make fair and responsible decisions regarding the provision of our services and products, especially in the context of providing banking facilities, including loans and overdrafts.

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Protect individuals from having their personal data misused or mishandled and assure to them that their personal information is being securely protected.
Establish individuals’ rights by creating responsibilities for businesses by setting guidelines for the way to handle and store their personal data.
Give individuals control over their personal data.
Improve the level of compliance by introducing significant penalties on organizations that fail to meet their regulatory obligations.

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When BLC processes personal data that are necessary to conduct a service requested by a customer, under the agreed terms and conditions the processing is considered legitimate and no further consent is needed.
Written consent shall be presented in an understandable and easily accessible form, using clear and plain language.
Data subjects shall be able to withdraw their consents to processing based on the Bank’s internal procedure. BLC shall maintain a record of all consents obtained to demonstrate compliance.
PURPOSE LIMITATION : Personal Data will be collected only for specified, explicit and legitimate purposes. It will not be further processed in a manner incompatible with those purposes unless the data subject is informed of the new purpose followed by his written consent.
DATA MINIMIZATION : BLC shall make sure that the processed Personal Data is adequate and relevant to the purpose for which it is intended to be processed and will not accumulate Personal Data that is not relevant for those purposes. BLC shall draft a retention policy to ensure that when Personal Data is no longer needed for specified purposes, it is securely destroyed or anonymised.
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Personal data shall be protected against unauthorized access using appropriate organizational, operational and technical measures. BLC will perform regular controls to ensure the effectiveness of these measures.

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FRANSABANK “ Mother Company”
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Withdraw consent to processing personal data based on the Bank’s internal procedure.
Request access to their personal data.
Prevent the use of their personal data for direct marketing purposes.
Ask the Bank to erase personal data if and when it is no longer necessary. However BLC may deny a request of an individual if the request constitutes an abuse of rights or the request entails a deletion of data required by national Law or regulations.
Rectify or complete personal data.
Be notified of any personal data breach.
File a complaint with the appropriate Legal authority.
Receive or ask for their personal data to be transferred to a third party in a structured, commonly used and machine readable format.

To process personal data based on documented instructions from BLC Management.
To have appropriate technical and organizational measures to ensure an appropriate level of security.
To delete or return all the personal data at the sole discretion of BLC at the end of the service provided.
Delete any existing soft or hard copies of the personal data unless required by national Laws & regulations.
Avoid involving another processor without the prior authorization of BLC Management.

Promote & maintain a culture that respects customer privacy & personal data across BLC & related entities.
Review & approve the Data Protection Policy.
Oversee the level of readiness of the Bank for compliance with data protection requirements.

Promote and enforce high standards of data protection.
Ensure that Data Protection Policy is properly and timely implemented.
Ensure that management and employees are aware of, understand and adhere to data protection standards.
React promptly and effectively to compliance issues that arise whenever a data protection breach is detected or suspected.

Develop and update the Data Protection Compliance Program and ensure its proper implementation.
Provide advices where requested on data protection obligations.
Monitor compliance with data protection law and regulations.
Raise awareness on data protection requirements.
Ensure coordination between the supervisory authorities and BLC Bank.
Act as a contact point for data subjects and the supervisory authority.
Submit periodic reports to BOD Compliance & AML/CFT Committee & Senior Management.
Coordinate with the Organization Department to align existing and new procedures with data protection regulations.

Ensure that all staff working under their responsibilities adheres to the instructions reflected in this policy.
Ensure incorporation of data protection requirements & best practices into business processes.

Develop and maintain an information and cyber security program including policies, procedures, controls, as well as awareness activities to ensure data protection commensurate with the level of acceptable risk as established by the Bank’s General Management.
Ensure incorporation of data protection requirements & best practices into business processes.
Report cyber security incidents involving personal data breaches to the DPO.

Amend BLC existing contracts, agreements and terms & conditions to include all data protection requirements.
Make sure that contracts, agreements, legal forms are aligned with data protection requirements.
Assist DPO in proper handling of conflictual situations arising from data breach.

Perform regular compliance audits to determine the level of compliance of Business & control functions with data protection requirements.
Inform the DPO about identified potential compliance weaknesses.
Submit periodic reports to BOD Audit Committee & Senior Management on the effectiveness of implemented security measures.

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Tips to help you write Tweets That Boost Sales

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Tips to help you write Tweets That Boost Sales

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