With the rapid development of technology and the growing facility of connectivity, the number of people using social media is increasing more and more in the world and particularly in the Middle East and Lebanon. Established in 2006, Eastline Marketing (ELM) was the first digital marketing agency in Lebanon and amongst the pioneers in the region to offer its clients a whole range of innovative online marketing services and advertising campaigns. The products included paid search marketing, search engine optimization, display advertising, and social media marketing. ELM developed campaigns for many big clients such as Kimberly-Clark, Toyota, DHL, FXCM, and top local bank Audi.